Contents
- KUWASHIMA,
K.
TAKAHASHI, N.
TAMADA, M.
An
analysis of organizing process of R&D projects: Multi-agent simulation
and case study
pp.
9-20 (466KB)
The purpose of this paper is to analyze the
organizing process of research projects, which affect the performance of
research and development
(R&D) crucially, by using agent-based simulation and case study. We
develop a multi-agent simulation model that contains two types of R&D
style: Japanese pharmaceutical companiesf style and Merckfs style. Simulation
result proves that the senior managers observed in Merck possessing strong
communication capabilities, whom we call gHWCM (Heavy-Weight Communication
Manager)h in this paper, enhance initial start-up of projects. Furthermore,
we study the case of Merck again and try to show the effect of HWCM on
high R&D performance of Merck. Keyword:
R&D, multi-agent simulation, HWCM
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