Contents
- KUWASHIMA,
K.
Organizational capability and competitive
advantage in pharmaceutical product development
Most existing researches treated pharmaceutical product
development process as a sort of "black box." This paper, however,
will focus on the product development process to explore the organizational
capabilities and effective development patterns. Interviews and statistical
analyses with leading companies in Japanese pharmaceutical industry indicated
that "go or no-go decision" is the significant organizational
capability, in fact differing among companies, which effects performances
in pharmaceutical product development process. This organizational capability
is accumulated through experiences in pharmaceutical product development
projects.
Keyword: product development,
organizational capability, pharmaceutical industry
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Marunouchi, Chiyoda-ku, Tokyo, JAPAN
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