ABAS Conference 2022 Spring

Kojima Hall, University of Tokyo
Tokyo, Japan

Part 1  April 18, 2022

12:00〜12:05 Opening with Coffee

12:05〜12:45 Understanding serendipity-based purchase: Role of life project.
         Ryusuke Kosuge (Ritsumeikan University)
         Yuko Yasuda (Ritsumeikan University)

12:45〜13:25 The concept of community-based marketing.
         Kenshi Miyazoe (Aoyama Gakuin University)

13:25〜13:30 Closing

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Editorial Office: MERC, University of Tokyo. Kojima Hall, Hongo, Bunkyo-ku, Tokyo, JAPAN.
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