Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Multiple Information Devices Users in the Era of Digital Convergence
The Relationship between YouTubers and YouTube Viewers
Takeyasu ICHIKOHJISotaro KATSUMATA
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JOURNAL OPEN ACCESS

2017 Volume 16 Issue 5 Pages 215-228

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Abstract

Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.

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© 2017 Takeyasu Ichikohji and Sotaro Katsumata. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.
https://creativecommons.org/licenses/by/4.0/
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