ABAS Conference 2022 Spring
Kojima Hall, University of Tokyo
Part 1 April 18, 2022
12:00〜12:05 Opening with Coffee
12:05〜12:45 Understanding serendipity-based purchase: Role of life project.
Ryusuke Kosuge (Ritsumeikan University)
Yuko Yasuda (Ritsumeikan University)
12:45〜13:25 The concept of community-based marketing.
Kenshi Miyazoe (Aoyama Gakuin University)
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Global Business Research Center (GBRC). All rights reserved.
Editorial Office: MERC, University of Tokyo. Kojima Hall, Hongo, Bunkyo-ku, Tokyo, JAPAN.
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